TIVERTON-based Aston Manor Cider has increased its sponsorship investment to increase the profile already established in Rugby League as part of the growth strategy for the Kingstone Press brand.

Now involved in the sport at every level including Super League, Kingstone Press will have a presence from the amateur and semi-professional ranks to the England test team.

The brand now has a partnership programme with the Rugby Football League (RFL) broader than any deal previously.

As the England national side is involved in the Four Nations tournament in Australia and New Zealand, they do so in the knowledge that they are being backed by the Kingstone Press brand that first became involved in the run-up to the Rugby League World Cup in 2013.

The cider has now become an Official Partner of both Super League and Challenge Cup the leading league and cup competitions for club sides in the UK.

The relationship with the RFL has also been strengthened further by extending the title sponsorship of the Kingstone Press Championship and Championship One.

Gordon Johncox, managing director said: “Kingstone Press has benefitted enormously from the investment that has established a clear presence with the Rugby League community of clubs and fans.

“The relationship and our activation have supported the achievement of significantly increased distribution and sales.

“The decision to align the brand with the exciting, popular and growing sport of Rugby League has proved a great move and we are supportive of the recent changes to the league structure which will only help grow the sport.

“Being able to extend the breadth of our involvement and confirm that we will support Rugby League through to the end of 2017 is fantastic.”