MORRISONS is today announcing the launch of ‘Match & More’ its new price match and points card in Morrisons Crediton.

Match & More is the first programme of its kind to provide a price match guarantee against Aldi and Lidl as well as Tesco, Sainsbury’s and Asda.

If a comparable grocery shop is cheaper at any of these supermarkets, Match & More users will automatically get the difference back in points on their card. Shoppers will also be able to collect extra points on hundreds of featured products and fuel.

Kym Anderton, Store general manager of Morrisons Crediton said: “We think our customers are going to love Match and More.

"It’s the most comprehensive price match and points scheme in the UK. Because it price matches the discounters, the Match & More card will provide the ultimate guarantee about Morrisons’ value-for-money.”

Using Match & More, customers in Crediton can earn points in the following ways:

• The Match – Morrisons’ technology does the hard work and automatically checks all the products in your basket against a database of thousands of prices collected by independent pricing experts Profitero. Where there are comparable products, these are price matched against those from Aldi, Lidl, Tesco, Asda and Sainsbury’s. If your comparable shop would have been cheaper elsewhere we will give you the difference in points on your card. For example, if Lidl is the cheapest and is 60 pence cheaper than Morrisons then 600 points are added to your Match & More account.

• And More - Shoppers will receive additional points on hundreds of featured products across our stores which will accumulate with each shop. They will also earn 10 points on every litre of fuel they buy from Morrisons petrol stations.

When 5000 Match & More points are accumulated the customer receives a £5 voucher at the till.

Anderton continued: “For our customers, the Match & More card could not be simpler. We have learned from other price match programmes so our customers will not collect lots of small vouchers or have to redeem them through a website when they get home from their shop.”

To ensure that customers can trust the price match, comparable prices will be collected by independent research group Profitero. The Price Match will cover branded and own-brand products as well as items that are on promotion elsewhere.

From October 24, customers in Crediton can join Morrisons Match and More card by collecting an application form at checkout or customer services and posting it into ‘Freepost’ boxes in store. Alternatively customers can simply join online at www.morrisons.com/matchandmore .